COMMUNICATING WITH CREATIVITY: THE INFLUENCER PROJECT

More than just sponsorships and support for local sports clubs. In order to also communicate the wide range of plant-based products and the variety of flavours on the web, Kioene entered into a collaboration with several social influencers who were able to reflect the brand values and communicate them creatively to their target audience.  Influencers are social relationship creators capable of “influencing” users’ purchasing decisions by virtue of their authority, knowledge, position or relationship with the public.  The creators involved in this project were: lapanificatricefolle, for whom bread has no secrets; saraporro, a food blogger with a passion for the products of the soil; smartisfitness, who combines healthy recipes with tips for keeping fit; and cottoaldente, a marathon runner with a passion for cooking and healthy dishes.  If you want to see what they did for us, visit our Instagram profile!v