Kioene was born from the creativity of Italian cuisine and the impressive quantity and quality of vegetables used in each recipe.
See how we told our story:
Over thirty years ago, a business trip to South America led Albino Tonazzo to the realisation that a diet based on the consumption of animal protein was no longer sustainable for man and the planet, and that a transition to vegetable protein was the way forward.
This is how Kioene was born in 1988: from a very clear vision of what the future would be and from the realisation that it was necessary to act immediately, thus becoming a pioneer in the production of 100% plant-based foods and the first producer in Italy.
The company debuted on the market in 1990 under the BIO-ENE brand, which then became Kioene in 2013.
The choice was not accidental: in ancient oriental cultures, “Ki” is the name of the individual’s inner energy, “O” represents the circle symbolising universal harmony, “ENE” is the planet’s energy that also encompasses that of all its inhabitants.
Kioene is therefore the energy of the individual in harmony with everything around him or her.
Since that day, we have invested all our passion and dedication to bringing tasty food that everyone enjoys to the table.
There are many reasons to choose Kioene. Those who choose Kioene do so because our well-being depends on what we eat.
But there is much more. Those who choose Kioene choose taste, because Kioene is capable of surprising with new and outstanding flavours.
Choosing Kioene does not just mean choosing a vegetarian protein dish, it also means being able to choose the pleasure of a different flavour every day from the many wonderful flavours of vegetables.
Kioene wants to contribute to nourishing the future of the planet and the well-being of the people who inhabit it, inspiring everyone with food experiences to be introduced more frequently in their daily diet.
Kioene recipes are not created in a laboratory; they are made with vegetables and vegetable proteins selected strictly according to the highest quality criteria.
All recipes are prepared with pulses, grains and lots of vegetables.
We select healthy, quality ingredients.
The focus on quality does not stop with the raw materials used for the products; it starts with the electricity that powers the production processes, which comes from renewable sources.
Kioene has decided to combine taste with safety and quality. Another reason to choose Kioene.
Kioene's plant-based spread hits the Italian shelves.
Kioene launches its new frozen food line and celebrates its 35th anniversary.
New brand identity and TV debut.
In addition to veggie mini burgers and burgers, Kioene develops meat-like products aimed at those who want to be sustainable without giving up the taste of meat.
Kioene becomes leader in the plant-based ready meal category.
The brand appears on fresh food shelves and Bioene becomes Kioene.
The Company makes its debut in the frozen ready meal market with the Bioene brand.
After a century in the meat business, Albino Tonazzo has the intuition to start a new activity alongside the meat industry, starting the production of plant-based foods.
Tonazzo was founded in Padua in 1888 as a butcher’s shop.